HEINEKEN USA Appoints Brian Fried as Regional Vice President Sales, Western Region

HEINEKEN USA Appoints Brian Fried as Regional Vice President Sales,  Western Region

DraughtKeg Closeup HEINEKEN USA Appoints Brian Fried as Regional Vice President Sales,  Western Region

 

WHITE PLAINS, N.Y.–(BUSINESS WIRE)–HEINEKEN USA today announces the appointment of Brian Fried as Regional       Vice President Sales, Western Region, effective immediately. In his new       role, Fried will report to Scott Blazek, Senior Vice President of Sales,       and will be responsible for driving HEINEKEN USA performance and       delivering results through the effective management of regional       resources, as well as establishing and maintaining the HEINEKEN USA       culture in the region.

“Brian has established himself as a true leader at HEINEKEN USA,       developing and implementing programs in the Western Region that have led       to improved sales volume, increased revenue and strengthened our       relationships with distributors and customers”

“Brian has established himself as a true leader at HEINEKEN USA,       developing and implementing programs in the Western Region that have led       to improved sales volume, increased revenue and strengthened our       relationships with distributors and customers,” said Blazek. “His       breadth of sales experience and deep knowledge of our brands and       organization will be a huge asset to the Sales Leadership Team, and we       are thrilled to have him on-board.”

At HEINEKEN USA, Fried will be responsible for establishing objectives,       strategies and tactics, and guiding account planning, execution and       culture for the Western Region. He will oversee relationships with       HEINEKEN USA distributor partners and key regional accounts, as well as       assess and improve the effectiveness of retail executions that support       brand development to ensure delivery of company objectives.

Fried has a strong history of leadership and success at HEINEKEN USA.       Since joining the company in 2004, he has served in roles including       Group Distributor Manager, Zone Sales Director, and most recently,       Director of Business Development. In his latest role, Fried implemented       a standardized reporting process to maximize time and effectiveness with       customers and collaborated with Zone Directors to identify and close an       additional 4,000 points of Dos Equis distribution.

Prior to HEINEKEN USA, Fried gained extensive sales and management       experience in the beverage and consumer goods industries, holding       positions of Director of Sales – West, AMI Imports and Division Manager,       Cadbury Schweppes. Fried began his career at Miller Brewing Company,       holding positions of increasing responsibility over his ten year tenure.

Fried is a California native and attended San Diego State University. He       will continue to be based in the company’s Long Beach, CA office.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary       of Heineken International BV, which is the world’s most international       brewer. European brands imported into the U.S. include Heineken Lager,       the world’s most international beer brand; Heineken Light; Amstel Light,       a leading imported light beer brand; Newcastle Brown Ale, the leading       imported ale in the United States; and Buckler non-alcoholic brew.       HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate       Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For       a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™       application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.


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